5 Digital Marketing Best Practices

1.) Audience Targeting Defining the audience is the first step to successful campaign planning. Where in the sales funnel is the target? What is the goal – to acquire new customers, customer retention or win back former customers? The messaging itself and the offer will change depending on the targeted audience target. Segmenting the audience […]

Why do we need internet marketing?

The Internet is pervasive and ubiquitous. It has grown to encompass nearly every aspect of society, augmenting or outright replacing older methods of communication. This means that any organization, from the smallest non-profit, to the largest corporation, and even the individual, has an incentive to create a strong online presence. Private corporations use Internet marketing […]

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